Official Launch of Sanya Tourism’s “Passport-Friendly” Initiative

In 2026, the inaugural year of the Hainan Free Trade Port’s island-wide special customs operations, Sanya has launched a consumer promotion initiative specifically for inbound visitors, taking full advantage of the visa-free access policies.

Under this initiative, inbound visitors holding a valid foreign passport or travel permit are invited to post original content about Sanya on social media using the official hashtag #GoChinaInSanya. 

Upon doing so, they will be entitled to receive an exclusive benefits and services from partner merchants across Sanya. This perks and services allows inbound visitors to enjoy additional tiered deals on top of existing offers at designated duty-free shops, hotels, scenic attractions, and commercial districts.

The campaign creates a closed-loop marketing cycle: overseas content seeding → offline footfall generation → in-store spending → secondary reposting. 

This strategy effectively extends tourist stays and significantly boosts inbound visitors’ potential spending. 

At the same time, the campaign leverages word-of-mouth virality on overseas social platforms to continuously amplify Sanya’s international exposure and brand presence.

Running from July 2026 through July 2027 under the theme “GO CHINA IN SANYA,” the campaign warmly invites tourists worldwide to enjoy city-wide benefits and privileges with just a single valid passport or travel permit in hand.

As of today, 43 partner merchants have joined the campaign, including 31 hotels — 21 international brands spanning six major hotel groups (Marriott, IHG, Hyatt, Accor, Ascott, and Rosewood) and 10 local brands — along with 3 key scenic spots, 6 commercial complexes, and 3 duty-free operators. 

The partner network continues to expand.