China Fashion Week in Sanya!

Background and Star Status

Our background speaks for itself: over four seasons, the China Fashion Week project has firmly established its status as the main fashion event on Hainan Island. In past seasons, our guests and hosts have been the brightest stars of the Russian industry — actor, producer, and screenwriter Alexander Zlatopolsky, TV and show business star Anfisa Chekhova, as well as popular actress and TV presenter Anastasia Makeeva.

We are accustomed to setting a high bar and surprising everyone with our scale, expanding the geography of participants each year and inviting A-list celebrities. Traditionally, the event is covered by top influencers from Russia and the russian speaking countries, who create a wave of information on their social networks, broadcasting the main trends and the atmosphere of the event to a multi-million audience.

The Headliner of the China Fashion Music Festival is the artist DANKO.

The culmination of the China Fashion Week SANYA international fashion week will be a performance by the famous Russian singer DANKO, which will take place on April 5, 2026, at the JW Marriott Dadonghai Bay venue.

In 2025, the artist took part in the TV projects "SuperStar" (NTV) and "Survivality" (Friday!), which attracted wide public attention and strengthened his position on the contemporary music scene. New remixes of his famous hits "Let It" and "In a Mercedes" have garnered millions of streams on digital platforms.

DJZHUKOV

Joining the star lineup of China Fashion Week SANYA this season is DJ ZHUKOV, a Russian DJ and producer known for his unique hybrid sound. His tracks weave together Tech House, UK Garage, and Afro rhythms with post-Soviet nostalgia and the voices of the modern city.

Using innovative AI tools, the artist creates music that is constantly evolving: he prepares updated versions of his tracks for each performance, ensuring that no two sets are ever the same. DJ ZHUKOV transforms the personal stories of his listeners into live electronic music, proving that Eastern European reality can sound as relevant as the main stages of London and Berlin.

Each performance by the artist is a unique experience, where exclusive material and an intuitive reading of the dance floor create a genuine moment in time that can never be relived in the same way.

Schedule for the China Fashion Week SANYA weekend

Guests can look forward to exclusive shows featuring collections by international designers, runway presentations by professional models, and high-profile social events, all held in the presence of the World Fashion Channel television channel. The schedule includes a red carpet ceremony and interviews with industry participants.

The music festival program includes:

• A performance by headliner DANKO featuring dance remixes of his hits "Let It" and "In a Mercedes";

• Performances of the legendary compositions "Baby" and "Moscow Night";

• The ballad "Become Snow" in an open-air format;

• A performance by the artist accompanied by models and media representatives.

Ticket Prices:

• Concert only — 500 RMB

• Buffet dinner and concert — 700 RMB

• VIP dinner and concert — 1000 RMB

(For purchasing inquiries, please contact us using the information at the end of the article)

Event Partners

China Fashion Week SANYA is traditionally held with the support of leading industry players who ensure a high level of organization and a global presence for the event.

CDF (China Duty Free) — An international retail giant providing direct access to a luxury segment audience. Collections from top designers will be presented at the event and will be available for purchase.

JW Marriott Sanya Dadonghai Bay — A premium location with impeccable 5-star service, which will serve as the main venue for the fashion shows and the music festival.

Seaviewhainan.com  — Information Partner

Seaviewhainan.com  is a unique project for Russian-speaking and international guests of Hainan Island, presented in two languages: Russian and English. The portal combines a tourist news resource, a convenient guide to the island, a professional wedding and event agency, yacht rental services, floristry, and even opportunities for obtaining an education in Hainan.

Seaviewhainan.com  covers all key events of the project, providing information support and attracting the attention of an international audience to the event.

New Partners

World Fashion Channel — An international television channel dedicated to modern trends in fashion, beauty, travel, technology, and lifestyle. The channel has two broadcast versions: a Russian-language version for Russia and the CIS countries, and an international version in English, which is broadcast in other countries around the world. Thanks to this partnership, the event will receive extensive coverage in both the Russian and global media markets.

"Ginseng" Traditional Medicine Clinic — An expert-level center where centuries-old traditions of Eastern medicine meet modern quality standards. The clinic offers patients individualized recovery programs based on natural ingredients, acupuncture reflexology, massage, and herbal medicine. Here, they help restore harmony between body and spirit, providing energy and longevity — exactly what is needed after the busy days of Fashion Week.

Binglanggu Park — A famous ethnographic village where the traditions of the indigenous peoples of Hainan Island — the Li and Miao — are carefully preserved. This is a unique place where time flows differently: guests can immerse themselves in the authentic atmosphere of ancient settlements, witness national rituals, taste traditional cuisine, and touch the living history of the island. Binglanggu Park will serve as a cultural bridge, connecting modern fashion with the centuries-old traditions of Hainan.

Invitation to Partnership

We are open to collaboration and invite brands to become part of a major international event — China Fashion Week SANYA. We are particularly interested in finding an Official Partner for the event, who will share in the synergy with our strategic partners: CDF (China Duty Free), JW Marriott Sanya Dadonghai Bay, and the World Fashion Channel television channel.

As part of the partnership, we offer unique opportunities for promoting your brand:

• Global Media Presence: Filming of image content and reports at your locations for subsequent broadcast on the World Fashion Channel, which reaches audiences in Russia, the CIS countries, and around the world.

• Star Activation: An exclusive photo shoot and interview with a featured star from Russia (reaching millions on social networks) against the backdrop of your locations, logo, or flagship vessel.

• International Status: Participation of professional models from top global agencies in photo shoots at your venue, creating premium visual content.

• Access to a VIP Audience: Direct contact with high-budget tourists from Russia and China, top management of CDF, and leading international designers.

• Commercial Benefit: Integration of your brand into the sales program of top designer collections at CDF as a symbol of a luxury lifestyle.

• Your location will become a key visual image of Fashion Week, embodying the luxury and status of the Hainan Free Port. You will also be involved in a project that increases international interest in the island's tourism industry.

     We would be delighted to collaborate with representatives from various fields: clothing and accessory brands, retail stores, marinas and yacht clubs, automobile brands, as well as medical institutions and dental clinics, particularly in the context of increasing interest among Russian guests in Chinese medical services.

We are open to any proposals and ready to discuss custom integration formats.

Please contact us using the information provided below — together, we will create a vibrant event that millions will remember!

For inquiries regarding sponsorship, designer participation, and media accreditation:

WeChat ID - Jd23101989
Telegram - @Dima_Shipin @ilianalouta

Follow us on:
Telegram channel: https://t.me/CFMW_Sanya
Instagram: China_fashion_week